Go-To Market Strategies for Health and Wellness Brands

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The health and wellness industry is booming, with more and more people interested in elevating their well-being. As health and wellness products are taking over with an influx of emerging brands, it’s important your business gets noticed. If you’ve created a private label light therapy product with us, that’s only the first step in developing a successful brand.

Understandably, you know the competition is thick. So, you’ll need to use all the resources available to you if you want to sell the best red light therapy products on the market. The beauty of light therapy is that it can tackle various aesthetic issues and health concerns, including hair loss, psoriasis, muscle and joint pain, and sleep disorders. Naturally, these benefits offer you a wide range of opportunities. But before we jump ahead, here are the six ways to promote your health and wellness brand. 

6 Ways to Promote Your Health and Wellness Brand

So how can you promote your light therapy brand? Let’s dive in. 

Focus on the long-term

It’s easy to get sucked into a product that’s trending. But you don’t want that. You want to be able to grow your business over time and last longer than a “trend.” While developing your business, it’s essential you create branding that’s timeless. Your business isn’t a pop-up shop, it’s a long-term venture. Focus on a brand message and web design that can sustain itself over the long-run.

Know your target audience

Many new health and wellness businesses make the mistake of targeting too broad of an audience. They fear they’ll push potential customers away, yet the secret to a successful business is knowing your specific target audience. Not everyone is interested in your product, and that’s okay. What’s important is you focus your attention and invest your time on an audience that is interested. To achieve this, know your brand message and who your light therapy products will help. For example, for light therapy skin cancer treatment, your target audience would be those who have or are recovering from skin cancer.

Don’t ignore social media

Don’t underestimate the power of social media. With the right posts, you can attract your target audience and use social media platforms to create brand awareness and develop trust. Social media is also an amazing tool for testimonials and connecting with your audience on a more personal level. Not to mention, you can also invest in paid ads to help deliver your content to the right audience. 

Highlight customer success

When it comes to online purchasing, people are more skeptical than ever. This means if you want people to invest in your light therapy products, you need to provide testimonials and social proof that they’re as amazing as you claim them to be. Take the time to post reviews and testimonials on your website and social media platforms to create trust and authority in the light therapy industry. People want to know they can trust your brand.

Make sure your site is mobile-friendly!

Your business must be mobile-friendly. Why? Because over 79% of smartphone users have made a purchase online using their mobile device in the last six months. As a business, your website needs to be easily accessible via mobile phone. If your site takes more than 2-3 seconds to load, there’s a high chance your visitors will leave the page. In other words, having a mobile-friendly website is a must. 

Email campaigns are underrated

We tend to think of emails as an old-school marketing method; however, they are essential when communicating with your customers and building a list of qualified leads or customers. You can use email campaigns to create brand awareness, nurture existing customer relationships, and offer discounts and deals on new products. Creating the right email campaigns takes trial and error as you need to know how to engage with your audience and get their attention. 

If you’ve taken the first step in creating an awesome product, congratulations! Now, it’s time to develop your online presence. If you haven’t created a private label light therapy device yet, contact Kaiyan for more information on the process to create MDA-certified and FDA-approved light therapy devices. Our team would love to work on your light therapy concept and bring it to life.